A recent Survey conducted by ‘Search Engines Land‘ looked at the way customer behavior has changed in the last 2 years. One of the key findings was that most people are more likely to turn to the Internet as they were to ask for personal recommendations about local businesses. In fact 85 % admitted to using the Internet to find local business. For business owners, this is a good indication that NOW more than ever, it’s important to have a strong online presence.
Unlike an office that may be open from 8 until 5, Monday – Friday, a professional website is open 24 hours a day. There are many different time zones that may affect your business, being on the web makes it time convenient for everyone.
A website is easier, cheaper and quicker to update than print material. Its’ capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.
On the Internet, you’re not that local little business anymore. You have the possibility of doing business around the world. There is no doubt that the Internet is the most cost effective way to trade locally, nationally and internationally for all types of businesses.
By providing answers to questions, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information.
A well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet.
Lawyers, doctors, financial consultants, entertainers, retailers and all service oriented businesses should let customers know that they have a choice. Millions refer to the web to make major decisions when they need a specialised service.
You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting customers looking to use your products and services.
While a Facebook page is a great way to promote your business you are restricted from allowing the users to see your brand. Talk to your potential customers in your house and use social accounts to direct people to the your uniquely branded website.